© 2019 The Asia Group

Abigail Friedland


Abigail is an Analyst at The Asia Group, where she supports TAG’s Charitable Foundation and advances the firm’s strategic messaging and branding across multiple platforms. In this role, Abigail helps streamline Foundation operations and strengthen its partnerships. Abigail also assists in executing special events for the firm, generating TAG’s social media content, and conducting business development research.

Before joining The Asia Group, Abigail led marketing and communications for The Linden Centre, a boutique hotel company and social enterprise based in Yunnan, China that focuses on protecting local minority heritage and reversing negative effects of local tourism. Following her return to the U.S., she worked on marketing and operations for WorkOf, an interior design and e-commerce start-up dedicated to helping independent designers connect with customers.

Abigail is passionate about improving access to education and has extensive professional experience working with children. As the Inclusion Coordinator at Camp Moshava, she was responsible for developing programming and staff training to ensure all campers were able to receive the care and attention they needed to succeed.  Between high school and university, Abigail lived in Israel, and spent nine months doing volunteer education work with underprivileged Israeli youth.

Abigail recently participated in the Business Bridge Program at the Tuck School of Business at Dartmouth. She graduated Phi Beta Kappa and received honors for her senior thesis at Wesleyan University, which discussed citizen contention over land development projects in the P.R.C.. Abigail was also awarded the P.L. Kellam prize as a woman with a demonstrated commitment to China studies. Abigail has working proficiency in Mandarin Chinese.