Kristen Hollenbeck is the User Experience (UX) lead at The Asia Group. With 25 years of experience in UX design, visual design, and creative strategy, Kristen has built her career by transforming complex challenges into meaningful, user-centered solutions. As a seasoned UX leader, Kristen specializes in government and nonprofit product design, driving initiatives that bridge the gap between organizational objectives and user needs.
Kristen has led multidisciplinary teams in crafting intuitive digital products and services that resonate with diverse audiences. She excels at championing human-centered design principles and fostering environments where creativity and innovation thrive. By leveraging data-driven insights and empathetic design approaches, she ensures every project delivers measurable value to stakeholders and end users alike. In her current role as UX Lead, Kristen is focuses on cultivating a user-first culture, while emphasizing collaboration, research, and iterative design.
Kristen has a BS in Journalism from Indiana University. When not immersed in digital UX strategy, she enjoys searching for wooded trails, museum exhibits, or human connection with family and friends, reflecting her belief that curiosity and balance fuel her own creativity.