Market Entry & Public Sector Sales

Jason Trinh

Jason Trinh

Jason Trinh is an Associate at The Asia Group, where he works for the firm’s Southeast Asia practice in Hanoi, Vietnam. In this capacity, he supports the Vietnam Country Team with on-the-ground client engagement, policy monitoring in mainland Southeast Asia, and relevant research products. Previously, he was an Analyst at the Research & Analytics practice in […]

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Quynh Vu (1)

Quynh Vu

Quynh Vu is a Vice President at The Asia Group, primarily focusing on Vietnam and the broader Southeast Asia region. Prior to joining The Asia Group, Quynh’s civil service career of more than 14 years was centered on trade promotion among embassies, corporations, and business associations for the Vietnam Trade Promotion Agency under the Ministry

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Ashok Malik

Ashok Malik

Ashok Malik is a Partner at The Asia Group and Chair of its New Delhi-based subsidiary in India where he leads the firm’s in-market business strategy and services. Drawing on over 30 years of experience in government, media, and thought leadership Ashok is a recognized specialist on India’s policy landscape and the intersection of business

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Niharika Yadav

Niharika Yadav

Niharika Yadav is an Associate at The Asia Group. Based in New Delhi, Niharika works as part of the firm’s South Asia team servicing clients ranging from multinational corporations and start-ups to investment funds and industry bodies. She supports clients in building a keen understanding of India’s policy landscape through in-depth analysis of critical business,

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Uzair Younus

Uzair Younus

Uzair Younus is Chief Product Officer at TAG AI, The Asia Group’s artificial intelligence-enabled platform. In this role, he shapes the vision and execution of TAG AI’s product and technology strategy, building cutting-edge tools that fuse large language models with The Asia Group’s deep geopolitical expertise. Uzair leads the design of AI systems that transform unstructured data

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Jim Loi

Jim Loi

Jim Loi is Managing Partner and a member of The Asia Group’s Board of Directors and Executive Committee. He previously served as the firm’s Chief Operating Officer from 2016-2024. Jim contributes to the firm’s corporate strategy and growth agendas, oversees the onboarding and integration of senior talent, and manages a diverse portfolio of corporate clients

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Anand Shah

Anand Shah

Anand Shah is a Partner at The Asia Group and leads TAG AI, The Asia Group’s artificial intelligence-enabled platform. He is responsible for shaping the TAG AI product and developing the strategy to enhance The Asia Group’s service offerings by leveraging AI. Anand is trusted counselor to some the world’s most innovative companies, with particular

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Sarah Zimskind 1

Sarah Zimskind

Sarah is a Vice President at The Asia Group, focused on the firm’s defense and national security portfolio. In this capacity, she delivers strategic geopolitical insights and tailored advice to help clients develop effective engagement strategies, execute campaigns, and advance business development goals throughout the Indo-Pacific region. Prior to joining The Asia Group, Sarah served

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John Lichtefeld

John Lichtefeld

John Lichtefeld is the Managing Director for Southeast Asia at The Asia Group. In this capacity, he helps oversee and direct TAG’s teams of professional consultants in Washington DC and across Southeast Asia. John has also been integral to The Asia Group’s expansion in-region, including the launching of offices in Hanoi and Bangkok, and development

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Jennifer Lee

Jennifer Lee

Jennifer Lee is a Managing Principal at The Asia Group, focusing primarily on the Korean Peninsula, Singapore, and the broader Northeast Asia region. A trained economist, Jennifer analyzes commercial and sectoral developments and helps clients navigate the increasingly complex political, policy, and business environment in these economies. Jennifer is also heavily involved in advancing the

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The Asia Group is an equal opportunity employer where an applicant’s qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law. The Asia Group continually seeks to diversify its staff, particularly to broaden opportunities for individuals from demographic groups that are historically underrepresented in the strategic advisory profession.

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