Eddy Sambuaga is Indonesia Country Director at The Asia Group, based in Jakarta. He advises clients on Indonesia’s political, regulatory, and commercial landscape, with a focus on market entry, public policy, stakeholder engagement, investment strategy, and operational risk. He brings more than 25 years of experience across the United States, Malaysia, and Indonesia, with a career that has covered technology, business, government relations, regulation, politics, media, telecommunications, investment, infrastructure, and sustainability.
Prior to joining TAG, Eddy was co-founder and partner at Washington, D.C.-based Global Frontier Capital, where he helped lead Indonesia-focused work on nature-based carbon projects and climate-linked opportunities, including partner engagement, market analysis, and development support. His work involved navigating complex stakeholder relationships and fast-moving policy issues affecting capital deployment and execution in Indonesia.
Eddy began his career in Silicon Valley as an R&D engineer at Synopsys, a leading electronic design automation company, and later continued his engineering career in Malaysia with Entropic Technologies, where he led a software development team. He subsequently held senior executive roles at Lippo Group in Indonesia across media, telecommunications, broadband, real estate, regional operations, and infrastructure-adjacent businesses, with responsibilities covering business development, relationship management, operational leadership, commercial execution, and strategic growth initiatives. He later served as Managing Director of the Jakarta Old Town Consortium, a private-sector consortium supporting the revitalization of Jakarta’s historic Old Town through public-private collaboration.
Eddy holds an M.S. in Electrical Engineering from Stanford University and a B.S. in Computer Engineering, summa cum laude, from The George Washington University. He also holds a Bachelor of Law from Universitas Kristen Indonesia. Outside of work, he enjoys playing jazz piano and has performed several times at the annual Java Jazz International Festival. He also mentors small-business entrepreneurs through his high school alumni community in Jakarta.