Taipei & Washington, DC | July 14, 2025 — The Asia Group (TAG) is pleased to announce that the Honorable Chern-Chyi “C.C.” Chen, former Deputy Minister of Economic Affairs of Taiwan, has joined the firm as a Senior Advisor, based in Taipei. The firm’s first Senior Advisor in Taiwan, Chen’s appointment signals TAG’s long-term commitment to helping its clients maximize their business potential in Taiwan.
Chen brings to TAG an unparalleled depth of experience and expertise from his three-decades-long career in the public sector, where he focused on Taiwan’s economic policy and trade.
Most recently, Chen served as the Deputy Minister at Ministry of Economic Affairs (MOEA) in Taiwan. He oversaw an extensive and crucial portfolio that included trade policy and promotion, export controls, strategic investment attraction and review, and fostering international economic cooperation. Concurrently, Chen served as Deputy Chief Trade Negotiator for Taiwan.
“C.C.’s appointment marks an exciting milestone for our robust investment and growth in Taiwan and shows our enduring dedication to bespoke client servicing in Taiwan and the broader Indo-Pacific region,” said Amb. Kurt Tong, TAG Managing Partner.
“I am honored to join TAG after my long career in the public sector,” said Chen. “I look forward to engaging with TAG clients and partners to help them to make informed decisions at the intersection of policy and business and drive positive business outcomes.”
Since its establishment in 2024, TAG’s Taiwan Office, currently co-led by TAG Partner George Chen and Associate Vice President Catherine Chiu in Taipei, has grown into one of the firm’s busiest operations. TAG helps open business opportunities for Fortune 500 clients, including fostering economic cooperation with public and private sector stakeholders in sectors including technology, consumer products, life sciences, and financial services.
For more information, please visit www.theasiagroup.com or contact media@theasiagroup.com.
About The Asia Group
The Asia Group is the premier partner to the world’s leading companies seeking to excel across the Indo-Pacific. With a multi-disciplinary team of dynamic professionals across the region, The Asia Group enables companies to unlock value and mitigate risk at the intersection of public policy and corporate strategy.