Washington, DC | June 9, 2026 — The Asia Group (TAG) is excited to announce the opening of a new office in Jakarta, expanding the firm’s ability to support clients in Indonesia and across Southeast Asia. Eddy Sambuaga joins the firm as Indonesia country director, based in Jakarta where he leads a growing team of corporate affairs professionals dedicated to helping clients achieve strategic outcomes in Indonesia’s evolving commercial, regulatory, and political landscape. Sambuaga brings more than 25 years of leadership experience spanning government, technology, media, and investment sectors.
“Indonesia has been at the heart of TAG’s work in the Indo-Pacific from the beginning. Today’s announcement is the natural next step in a commitment we have been building for years,” said TAG CEO and Co-founder Nirav Patel.
“Indonesia has long been one of the most compelling, and demanding, markets in Southeast Asia,” said TAG Partner Alex Feldman. “Success here requires trusted relationships, local insight, and a deep understanding of how policy, business, and stakeholders interact. Combining our growing regional platform in ASEAN with our global team, TAG provides clients with an unmatched combination of local access, strategic insight, and execution capability in one of the world’s most important growth markets.”
“Indonesia is indispensable to the future of the Indo-Pacific,” said TAG Partner Ambassador Daniel Kritenbrink. “This new office strengthens our ability to help clients understand, anticipate, and respond to the most important developments in the region with greater speed, insight, and confidence.”
“Indonesia is central to many of the commercial, regulatory, and strategic trends shaping the future of the Indo-Pacific,” said Eddy Sambuaga, TAG Indonesia country director. “I am excited to work alongside our exceptional team in Jakarta and across TAG’s regional network to help clients navigate complexity, identify opportunities, and build lasting success in Indonesia.”
For more information visit www.theasiagroup.com or contact media@theasiagroup.com.
About The Asia Group
The Asia Group is the premier partner to the world’s leading companies seeking to excel across the Indo-Pacific. With a multi-disciplinary team of dynamic professionals across the region, The Asia Group enables companies to unlock value and mitigate risk at the intersection of public policy and corporate strategy.